@ sure, but that is beside the point. I don't mind paying a premium for a premium product but a 2700% mark up is not really fair.
@I'm in Australia.
@Lloydbm41 yes Apple overcharges for everything, that is a given, but there is overcharging and their is extortion and I think that 2700% on a tiny tiny yet very ordinarily made product of wrong. If the Apple cable were substantially better, such that it would not split and wear out at the same rate as cheap cables then fair enough. I'm sure apple could improve their cable to the extent that it lasts the life of the product in normal use at say triple their production costs. It may then cost them $3 instead of $1 to manufacture, then they could be justified in charging $27 AUD.
The mac mini chassis removal tool, which is a piece of bent wire is necessary for removing the logic board, Apple charge something like $40 for it, but that's OK because it's a specialised piece of equipment. I'm not arguing against excessive prices in general, I'm specifically pointing out that the overly excessive to the point of extortionate price of a lightning cable that is probably the most common spare part that would be required in numerous quantities by most people, is wrong.