Here's my take on HTC:
HTC's update department is an utter failure, full of unkept promises and empty hopes. I'm still waiting for 4.2 on the Dev Edition while Android is moving onto 4.3 (speaking of which, imagine when we'll get that update?). There are some real reasons why 4.2 needs to come. It's not just lock screen widgets, but also the hideous and obnoxious on-screen menu bar, and the un-expandable notifications with one finger (sucks you have to use two fingers to expand notifications. Even Google figured out that was a mistake when they first released that). August is approaching in a few days -- where is the long promised -- by HTC themselves -- 4.2 update that was supposed to come promptly after the HTC One release?
They also need to get their head out of their derriers with the Ultrapixel camera. It's more hype than it's worth and is, at the end of the day, a poor camera. There's just no two ways about this. You're sacrificing so much just for mildly better low light pictures.
For their 2014 model, they also need to wake the heck up and put the Home button in the center of the device like everyone else in the world is doing. I've gotten used to the lay out because I simply have no choice, but imagine how much better and how much more sense it would make if the "HTC" button was the home button. Symbolic, too: HTC is home. I can't stress what a silly move this was especially when you consider they must've thought about it; then decided, "nah, let's put it to the right and just make the HTC center do absolutely nothing."
In my eyes, HTC has had mild success with the One, but I see it more of an "averted disaster" type of success. I could be wrong, of course, depending on the actual numbers and whatnot. And I have to admit, ultimately, this is a great phone with a number of things done right (design, battery life, dual speakers, screen quality).
But HTC could be so much more.
If the Moto X is all it's hyped up to be, I could see myself giving up the One for it. I'm already considering it.