First time I’ve ever had this happen to me, but I just had a couple trailers on the store home play automatically. This is such annoying feature if it’s not just a bug :/
First time I’ve ever had this happen to me, but I just had a couple trailers on the store home play automatically. This is such annoying feature if it’s not just a bug :/
AFAIK you can disable video auto-play in Settings > iTunes & App Store. There seems to be a bug that reenables it randomly (at least I‘ve seen people complaining about it).
They are just getting your primed for their impending inundation of “Apple Original” programming that they are going to be automatically playing trailers for and pushing down your throat at ever turn. This way, they can act like nothing is out of the ordinary because they did it with non-Apple content beforehand.