I have been a long-time Starbucks customer. I have seen many changes with the rewards program, some good, some bad but the overall changes that happened a few months ago are probably to worse I have seen yet.
They increased the amount of stars needed for the drinks to 150, and the lunch sandwiches to 200. An upside is that they reduced the amount of stars needed for the bakery items to only 50 stars.
Another change that I have noticed over the past few months is the star collecting events, (such as the star-dash, where you make a purchase every day for a few days, or menu challenge, where you purchase particular items over the span of a week), it seems like the amount of stars rewarded for these events has decreased significantly, and the objectives to complete are getting longer.
Has anyone else notice this?
I sometimes wonder if the events are personalized, like unique to the customer, or if they are the same for everyone.
Another upside is that I have been going to Starbucks less and spending less money there. I have about 5K stars saved up, and I have only been using them for the bakery items @ 50 stars each, and I usually just get the bakery items and skip the drinks.
They increased the amount of stars needed for the drinks to 150, and the lunch sandwiches to 200. An upside is that they reduced the amount of stars needed for the bakery items to only 50 stars.
Another change that I have noticed over the past few months is the star collecting events, (such as the star-dash, where you make a purchase every day for a few days, or menu challenge, where you purchase particular items over the span of a week), it seems like the amount of stars rewarded for these events has decreased significantly, and the objectives to complete are getting longer.
Has anyone else notice this?
I sometimes wonder if the events are personalized, like unique to the customer, or if they are the same for everyone.
Another upside is that I have been going to Starbucks less and spending less money there. I have about 5K stars saved up, and I have only been using them for the bakery items @ 50 stars each, and I usually just get the bakery items and skip the drinks.
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