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Doctor Q

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Sep 19, 2002
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News story: Study shows how spammers cash in

Researchers at the University of California (Berkeley and San Diego campuses) ran their own spam campaign (but without actually selling people anything or stealing any personal information) to study spammers' return on investment.

After 26 days, and almost 350 million e-mail messages, only 28 sales resulted," wrote the researchers.

The response rate for this campaign was less than 0.00001%. This is far below the average of 2.15% reported by legitimate direct mail organisations.

"Taken together, these conversions would have resulted in revenues of $2,731.88—a bit over $100 a day for the measurement period," said the researchers.
Those 28 foolish people are costing everyone else a lot of time and expense.

The researchers concluded that spammer profit margins are small enough that disrupting their networks could interfere with their business viability. In this case, the researchers hacked into the spam network but didn't interfere with its operation. Presumably, their technique could have been used to disrupt it instead, by blocking traffic to zombie PCs.

Perhaps they could even inject messages to alert owners of those PCs that their machines had been compromised.
 

JNB

macrumors 604
The researchers concluded that spammer profit margins are small enough that disrupting their networks could interfere with their business viability. In this case, the researchers hacked into the spam network but didn't interfere with its operation. Presumably, their technique could have been used to disrupt it instead, by blocking traffic to zombie PCs.

I say go for it. Certainly no worse morally than what's being done by the spammers. Then again, it could be a sign (though hard to discern from essentially a single data point) that spamming may be approaching burn-out. One can only hope.

Given that the vast majority of email any more is spam, finding a way to substantially mitigate this technological morass is to be viewed as a positive.
 
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