Super Bowl Ad?

[ButteryScrollin]

We probably would have heard some rumors by now, but i wonder if we'll see a teaser/ ad for the apple watch at the Super Bowl?

Seems like a good time to start ramping up the hype.

There's obviously the famous 1984 Mac ad, as well as the very first iPhone ad, months before it debuted:

 

[maflynn]

I doubt we'll see a super bowl ad. Why spend millions on one ad, when there's already a high amount of excitement and interest. Just my $.02

 

[Technodynamic]

I doubt we'll see a super bowl ad. Why spend millions on one ad, when there's already a high amount of excitement and interest. Just my $.02

111 million viewers, most of which probably are not "techy" or hip to macrumors, gizmodo, etc. This will bring attention to a humongous audience and no doubt Apple wants this purchased as a mass market product.

I think it would be genius to generate buzz. Pre-order in a week perhaps.

 

[extricated]

Would be cool.
I'm stupidly giddy about the whole watch concept, so they don't have to sell me on it; but I'm curious as to how "normal" people will recieve it.

I think it would be genius to generate buzz. Pre-order in a week perhaps.

That would be awesome!

 

[bbeagle]

111 million viewers, most of which probably are not "techy" or hip to macrumors, gizmodo, etc. This will bring attention to a humongous audience and no doubt Apple wants this purchased as a mass market product.

I think it would be genius to generate buzz. Pre-order in a week perhaps.

No. Apple will not spend $4 million on a 30 second spot. It's not worth it.

Apple will have it's own special event a week before the Apple Watch is released. Apple will get FREE press. And Apple will sell out anyways.

You only need to advertise if you either can't sell your product, or want to sell more. Neither is Apple right now.

 

[Rogifan]

I doubt Apple will run a Super Bowl ad. But I'll bet banks will be running Pay ads. I'm kind of surprised that isn't making more news. And people wonder why Google Wallet never took off...

 

[saving107]

I doubt we'll see a super bowl ad. Why spend millions on one ad, when there's already a high amount of excitement and interest. Just my $.02

Apple paid for an ad during the 2007 Oscars ceremony 3-4 before the iPhone launched,

iPhone ad "Hello"
http://m.youtube.com/watch?v=aj6jAB1d_0I

Apple also had a deal with ABC/Modern Family to have the iPad featured on the show prior to the official launch in 2010.

 

[virginblue4]

Super Bowl Ad?

No. Apple will not spend $4 million on a 30 second spot. It's not worth it.



Apple will have it's own special event a week before the Apple Watch is released. Apple will get FREE press. And Apple will sell out anyways.



You only need to advertise if you either can't sell your product, or want to sell more. Neither is Apple right now.

Or to build up hype (even more hype in this case) before a product is launched.

You realise $4 million is nothing to Apple, right?

 

[DannyBres]

Or to build up hype (even more hype in this case) before a product is launched.

You realise $4 million isn't nothing to Apple, right?

You mean is?

 

[virginblue4]

You mean is?

Yes I do! Oops

 

[MrLoL]

Oh my god, some ad showing off the design with sexy music and then at the end saying "Coming April 2015"

Hype level: 100%

 

[Jd3774life]

Oh my god, some ad showing off the design with sexy music and then at the end saying "Coming April 2015"

Hype level: 100%

I sure hope it doesn't say April 2015.. I can't wait that long!!

 

[Julien]

I sure hope it doesn't say April 2015.. I can't wait that long!!

Tim Cook said this yesterday.

 

[sulpfiction]

No. Apple will not spend $4 million on a 30 second spot. It's not worth it.

You only need to advertise if you either can't sell your product, or want to sell more. Neither is Apple right now.

Really? Then why do I see 50 (or more) Coca-Cola, Pepsi, McDonalds, etc, etc. ads a week? And sure, Apple isn't interested in selling more of anything.

 

[Julien]

Need to forget this. I believe all Super Bowl sponsors are know. Also Apple has only ever had 2 Super Bowl commercials in their history. (The) One in 1984 and the last one in 1999.

It's not happening.

 

[sulpfiction]

Need to forget this. I believe all Super Bowl sponsors are know. Also Apple has only ever had 2 Super Bowl commercials in their history. (The) One in 1984 and the last one in 1999.

It's not happening.

Didn't they have an iPhone commercial in 07?

 

[Julien]

Didn't they have an iPhone commercial in 07?

No.

 

[extricated]

Didn't they have an iPhone commercial in 07?

February 2007. Academy Awards. Announcing the upcoming June release.
Same commercial posted by the OP.


In other words, yes. In 2007.
But not a Super Bowl commercial.

 

[matrix07]

It's strange finding a lot of naysayers here. I think the super bowl ad for the watch is a great marketing.

 

[MrLoL]

Need to forget this. I believe all Super Bowl sponsors are know. Also Apple has only ever had 2 Super Bowl commercials in their history. (The) One in 1984 and the last one in 1999.

It's not happening.

Did we know Apple was going to air a commercial for Superbowl before airing?

 

[Julien]

It's strange finding a lot of naysayers here. I think the super bowl ad for the watch is a great marketing.

I'm not a naysayer but a fact sayer. Apple just doesn't do Super Bowl ads (other that the 2) and they did not buy add time this year. Here is a list of all 2015 Super Bowl advertisers and Apple is NOT one. You may think it's a great idea and me too but what else is there to say?

----------

Did we know Apple was going to air a commercial for Superbowl before airing?

See link here http://www.superbowlcommercial2015.com

 

[matrix07]

I'm not a naysayer but a fact sayer. Apple just doesn't do Super Bowl ads (other that the 2) and they did not buy add time this year. Here is a list of all 2015 Super Bowl advertisers and Apple is NOT one. You may think it's a great idea and me too but what else is there to say?

I see. We have fact already.

 

[richwoodrocket]

Samsung will probably have a Super Bowl ad. Doubting Apple but you never know...