Heres a new survey out from Boston Consulting Group, which says 42 percent of U.S. consumers would like to buy a tablet that runs Microsofts operating system. That makes it the most desired OS by a significant margin, trailed by Apples iOS and Googles Android.
BCG study isnt an anomaly. Forrester conducted a poll earlier this year and got the same message, with an even starker gap between Microsoft and everyone else: Only 9% of consumers considering buying a tablet actively prefer an Android tablet compared with 16% who prefer iOS and 46% who prefer Windows.
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