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Please note the last sentence :

Rest assured we will keep you up-to-date on these rumors which are part of our April Fool’s pranks. Have fun.
;)

Yeah i know lol...I re-read it after I posted
 
It's an April Fool's prank
1) Apple won't discount the iPad (if resellers wish to sell at a loss it's on them)
2) Can you imagine the backlash toward Cupertino if it were true?
 
I'd love to use my 10% discount and get it at walmart :)

Looked yesterday, no bing cashback like on the iphone
 
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