Shaun Woodward (I haven't heard of him either!), the UK 'Film Minister', has told movie studios that if they want to the beat piracy of their new cinema releases they need to embrace new technology and distribute new releases digitally.
He's basically told the studios they can either make same money from digital sales or lose £300 million a year to piracy. Makes sense.
The BBC
He's basically told the studios they can either make same money from digital sales or lose £300 million a year to piracy. Makes sense.
Mr Woodward told film executives at an anti-piracy campaign launch on Thursday: "You're going to have to look at release dates in a slightly different way than you have done before.
"You're going to have to look at slightly more ingenious ways of making electronic copies available so that people may actually pay a different price for something that they can download at home, which is just being released in the cinema.
"If they want to watch it at home, then maybe you should make it available to them.
"But they should pay a premium rate for having it earlier on and it should be encrypted in such a way that it can't be copied."
The BBC