The Apple of 2012

[Macdude2010]

Hello everyone,
I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

 

[Tikatika]

Love it! Thanks for the this morning!

 

[overanalyzer]

I like the pacing and music choice a lot. The cuts feel well-timed and clean, and the shot sequence mostly feels very fluid (i.e. it doesn't seem visually jumpy to me). I personally think the shots of the iPhone 5 rotating get repetitive. It somehow feels like there are a lot of them. It also feels a little long by the end. You might try a 60-90 second version to address both the overall length and remove some of the visual repetition. I really like the product and logo flip at the end, by the way.

 

[macsrcool1234]

The amount of ass kissing in the video made me vomit but the video itself was well done and the song is great.

 

[SnowLeopard OSX]

Hello everyone,
I wanted to make something to illustrate major events that happened at Apple in 2012, this is the result, please enjoy and leave feedback!

This is excellent! Thanks for posting this

 

[Macdude2010]

Thanks for the input, I kind of felt the same about the iPhone 5, but it was what I had the most clips of, I also was trying to fill up an entire song, so, I can see why you would say it is a bit long

 

[omenatarhuri]

Too long, sorry. I think it would be most punchy with 30-60s length. Afterall... Apple has very few products. Overall I like the idea and the video overall. Well done!

 

[orbital~debris]

I think this is really really good! I'm very impressed how well the music and the visuals go together.
It's handy that Apple's advertising and videos tend to use a white background (or black on occasion), as it helps a project like this gel much more easily.
I really like the song choice, but I do agree that it could have the last third knocked off - although i mean that in a time sense; not necessarily what's contained in the last third.

I love the retrospective concept you came up with.
I like that the products - with no descriptive text or captions - speak for themselves.
The whole project seems very fluid and snappy.
I can imagine it playing on a loop at an Apple exhibition area after a keynote, like they used to have at Apple Expos here in Europe (and I'm sure they still do in the USA).
Well done

 

[Macdude2010]

Due to what everyone is telling me, I am working on a shortened version!

 

[Renzatic]

Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.

 

[overanalyzer]

Pretty good, but I'd suggest ending it on a stronger note rather than a slow, quite fade out.

I think the 1 minute version is a definite improvement. I agree with this comment about trying to end on a straight cut of the music instead of a fade out, though. I think the original version with Apple as text after the logos was a little punchier, too. Nicely done, though!

 

[cambookpro]

I think the 1 minute version is still too long, IMO. Nice concept though.

I'd try a shorter 30 second one - it just feels a bit repetitive.

I like all the different logos at the end - nice touch.

Just some suggestions for the 1 min one:

Don't let the product stop turning before the edit, as I feel it makes it seem a bit disjointed.
Flip and speed up the rotating iPad at 0:10 - keeps the same direction as previous shot and keeps it fluid.
The MBP at 0:26 I'd start while it's turning.


Anyway, it's a good start and look forward to see anything else you do!
What did you use to cut it out of interest?