It really depends on your environment and what kind of products you'd like. yes Apple-esque would be nice, but not alot of these brands offer anything substantial to that....if you look at Ubiquiti, you are going in the right direction. but you have to consider the hardware and how you want to set-up your network....its not overtly complicated but it takes you away from typical consumer products and their interface is really easy to navigate and set-up.
If you want IPv6 (connectivity or firewall), you must use the CLI. That may be a deal breaker for some. Additionally, for someone requesting a simple interface, I think the Ubiquiti is out of their league. The web interface is simple, but you must know what you're doing, as you must configure NAT and the firewall manually.
Don't get me wrong; I love my EdgeRouter, but I have seen numerous incorrect configurations posted that leaves their network wide open to the Internet, especially with IPv6 enabled and no NAT. That leads me to believe sometimes going the Linksys/Netgear/D-Link/Apple/etc route is better protection for those that don't fully understand what they are implementing.
Excuse me, im referring to adsl routers, i just changed that in the title cause i had it as plain routers in case there is a misunderstanding! :-(
I would suggest a two pronged approach. Get a DSL modem that's supported by your ISP and get a separate router. For me, this allows me to upgrade the router later without having to repurchase the modem, or upgrade the modem without having to replace my WiFi.
For the DSL modem, you can either rent it from your ISP or purchase one from their compatibility list. You may need to call them to get the list.
For the router, check the responses above.