Reading a lot of the threads in this forum it seems that the iPad has a reputation as an accessory when I always saw it as just another rung on the Apple computing ladder. I just wondered if others considered it this way?
Currently if you are looking to buy a portable Apple computer your device is dictated by your budget:
$400 - iPad 9
$500 - iPad 10
$700 - iPad Air
++These 3 devices are in direct competition with cheaper Chrome and Windows devices. I would argue that an iPad at this price point is much more capable than the competition. iPad OS leans in the direction of this level of consumer and Apple will likely have done $billions in market research and ascertained people value stability and ease of use over in-depth computing at this level of the market. Casual users, teenagers and older family members are the obvious markets++
$900 - iPad Pro
$1000 - M1 MBA
$1200 - M2 MBA
$1200 - M2 MBP 13"
$2000 - M2 MBP 14"
The black sheep of the family is the iPad Pro because it is the one iPad in direct competition with a Macbook. The few people I have met who want MacOS on the iPad (which isn't going to happen given their price points) are normally iPad Pro owners who wish they had purchased an M1 MBA.
The outlier is the iPad Mini which is obviously an accessory given its lovely note taking size.
Currently if you are looking to buy a portable Apple computer your device is dictated by your budget:
$400 - iPad 9
$500 - iPad 10
$700 - iPad Air
++These 3 devices are in direct competition with cheaper Chrome and Windows devices. I would argue that an iPad at this price point is much more capable than the competition. iPad OS leans in the direction of this level of consumer and Apple will likely have done $billions in market research and ascertained people value stability and ease of use over in-depth computing at this level of the market. Casual users, teenagers and older family members are the obvious markets++
$900 - iPad Pro
$1000 - M1 MBA
$1200 - M2 MBA
$1200 - M2 MBP 13"
$2000 - M2 MBP 14"
The black sheep of the family is the iPad Pro because it is the one iPad in direct competition with a Macbook. The few people I have met who want MacOS on the iPad (which isn't going to happen given their price points) are normally iPad Pro owners who wish they had purchased an M1 MBA.
The outlier is the iPad Mini which is obviously an accessory given its lovely note taking size.