The Story Behind The Bite In Apple's Logo

[hardworkingjoe]

I always thought it was a tribute to Alan Turing, or a reference to Adam and Eve or Newton. Apparently it's not that deep.

 

[keysofanxiety]

They just needed it to look obviously like an apple and not a different fruit if I recall correctly?

 

[Gravydog316]

There was a vid with Steve Jobs driving around & was at the apple orchard where he came up with the idea to call it Apple... i think it was in Oregon (?)
& he was talking about the logo designs & all his plans & drawings for products & stuff.

might be online somewhere, it was pretty cool, as i remember
(but i am a big nerd for stuff like that haha)

 

[Tech198]

I choose to believe its "just an Apple logo, with no previous origins". Everything seems to stem from some sort of origin nowdays, but why does there need to be one?

 

[Gravydog316]

They just needed it to look obviously like an apple and not a different fruit if I recall correctly?

Yeah... an unbitten Apple looks (kinda) like a cherry

(plus they had the old Isaac Newton image they used first)

 

[cosmichobo]

Wasn't it to differentiate the logo from Apple Records? Whom they had to make, then later broke, a deal with regarding keeping out of Music...

 

[Gravydog316]

No,

Wasn't it to differentiate the logo from Apple Records? Whom they had to make, then later broke, a deal with regarding keeping out of Music...

Apple Records sued for copyright for using the name (& maybe the logo too, I dunno,)
& Apple Computer paid them $80,000 in 1981,
& Apple Computer had to stay out of the music business,
the around 2012, Apple Computer bought the Apple Records logo & they trademarked stuff for Apple Music & games & software in Europe.

 

[whooleytoo]

No,

Apple Records sued for copyright for using the name (& maybe the logo too, I dunno,)
& Apple Computer paid them $80,000 in 1981,
& Apple Computer had to stay out of the music business,
the around 2012, Apple Computer bought the Apple Records logo & they trademarked stuff for Apple Music & games & software in Europe.

Wasn't the Sosumi sound a reference to the ongoing legal dispute between the two?

(Also, see my sig for how the Mac name came about..)