I arrived at the AT&T Store at 5:50 on Launch Day to scout it out and saw a longish, but manageable line. After all, not everyone in line was going to buy one, they might be with someone else. I was given #35 to prove I was legit and had a good time chatting with the other enthusiasts.
By 6:20 I was in the store, back out the door and meeting up with some friends for dinner. The waitress at the restaurant was impressed with my manliness (as were my friends, but she was cuter) and helped me find a plug to charge the phone with. It became much more fun once I got home and activated it though, haha.