Sony has sent out invitations for product announcements during IFA on Sept 3rd. Its getting a little crowded at IFA!
http://9to5google.com/2014/08/07/sony-sends-invites-for-ifa-2014-press-event-w-hints-at-new-devices/
We already heard that Sony would be hosting its usual press event during IFA early next month, but today we get official confirmation with screenshots of press invites making their way online (ePrice via XperiaBlog).
As previously reported, the event is scheduled for September 3rd (the week of IFA conference in Berlin) and the invite seems to hint at device announcements for a new smartphone. There are also hints at other devices on the invite, including what looks like the QX lens-camera smartphone attachment that the company first launched at IFA last year. Samsung has also scheduled its IFA press conference for September 3 this year.
http://9to5google.com/2014/08/07/sony-sends-invites-for-ifa-2014-press-event-w-hints-at-new-devices/