Let's face it, there's no reason for the Xr to be nearly as large as a plus. This is a blatant move on Apple's part to be like "See, we offered a phone with new tech at the lower end of the price spectrum" knowing full well that a lot of the people shopping at the lower price point are probably also interested in smaller phones. Seems like a dirty move to push people to spend a whopping $250 more for a Xs. Sure the 7 and 8 are still around, but if you want current tech without it being obscenely large, this is clearly a blatant money grab to push you to the $1k phone.