I’m going to make a bold prediction: The Apple TV as we know it will disappear.
When Apple announces its new TV service on Monday, it will be called TV.
Apple began working towards this a few years ago when the TV app was launched. Not only did it take a prominent role in tvOS as the place to find your purchased content, replacing the Videos app, it also took the actual Home button on the remote which previously sent you to the tvOS app screen.
So why the TV naming scheme?
MUSIC. NEWS. TV.
We already know MUSIC. Moving on to the second service, Apple hints at the continuation of this naming scheme with a subtle change in iOS 12.2 beta:
Apple News is now News. The logical next step for the third service is TV.
So wait, what happens to the Apple TV box? They can’t both share the same name. That’ll be confusing, right?
Well, you must’ve all realized that Apple was up to something when they started announcing partnerships with all the major TV brands earlier this year. Every major TV brand from Vizio, to Samsung, to LG, to Sony will come with built in AirPlay 2.
Where does that leave AppleTV? What if Apple’s play is to have the TV app and its service run on Apple devices like iPhones, iPads, iPods and Macs that can be played on any TV rather than through an Apple TV box?
That’s great but many people like the convenience of not having to use their phone to play content on their TVs. What if their kids want to watch TV? I don’t want to give them my phone. People like to sit back with a remote in hand, turn off their brains and watch TV.
Well, Apple just launched a home device whose purpose is to sit on a shelf at home all the time. The HomePod has a conspicuously powerful A8 chip. People have wondered why Apple would put a chip that was previously powering the entire iPhone 6 and its Retina display, inside of a speaker.
What if HomePod is destined to become the stay at home media device that can not only play music and operate Siri, but can also run the TV app and stream it to any screen in the house? Rather than an Apple TV box tethered to a TV by HDMI, you’d have a HomePod (whose very name suggests it’s the centre of your home) serving in the role currently served by the Apple TV box.
That leaves us with one final unresolved issue. What about all existing TVs that don’t have AirPlay? People aren’t going to run out and replace their entire TV just for AirPlay. I expect Apple to sell an HDMI AirPlay stick to make all older TVs AirPlay compatible. This AirPlay stick might even come with a remote and the TV app installed and serve as a low cost entry into the TV service.
One final point: HomePod would need a remote to navigate the TV app. That brings us to yet another conspicuous hardware feature in HomePod that has gone unused: HomePod has Bluetooth. You can’t listen to music on HomePod via Bluetooth and it serves no other function other than during initial setup to pair with your iPhone and transfer settings. It’s never used ever again. That’s quite a big waste of an entire Bluetooth module. What if HomePod was always meant to pair with an accessory? An accessory like a Bluetooth remote.
Speaking of which, iOS 12.2 has just removed the icon representing the AppleTV from Control Centre. What replaced it? A stand-alone remote:
I think that HomePod’s other shoe is about to drop.
When Apple announces its new TV service on Monday, it will be called TV.
Apple began working towards this a few years ago when the TV app was launched. Not only did it take a prominent role in tvOS as the place to find your purchased content, replacing the Videos app, it also took the actual Home button on the remote which previously sent you to the tvOS app screen.
So why the TV naming scheme?
MUSIC. NEWS. TV.
We already know MUSIC. Moving on to the second service, Apple hints at the continuation of this naming scheme with a subtle change in iOS 12.2 beta:
Apple News is now News. The logical next step for the third service is TV.
So wait, what happens to the Apple TV box? They can’t both share the same name. That’ll be confusing, right?
Well, you must’ve all realized that Apple was up to something when they started announcing partnerships with all the major TV brands earlier this year. Every major TV brand from Vizio, to Samsung, to LG, to Sony will come with built in AirPlay 2.
Where does that leave AppleTV? What if Apple’s play is to have the TV app and its service run on Apple devices like iPhones, iPads, iPods and Macs that can be played on any TV rather than through an Apple TV box?
That’s great but many people like the convenience of not having to use their phone to play content on their TVs. What if their kids want to watch TV? I don’t want to give them my phone. People like to sit back with a remote in hand, turn off their brains and watch TV.
Well, Apple just launched a home device whose purpose is to sit on a shelf at home all the time. The HomePod has a conspicuously powerful A8 chip. People have wondered why Apple would put a chip that was previously powering the entire iPhone 6 and its Retina display, inside of a speaker.
What if HomePod is destined to become the stay at home media device that can not only play music and operate Siri, but can also run the TV app and stream it to any screen in the house? Rather than an Apple TV box tethered to a TV by HDMI, you’d have a HomePod (whose very name suggests it’s the centre of your home) serving in the role currently served by the Apple TV box.
That leaves us with one final unresolved issue. What about all existing TVs that don’t have AirPlay? People aren’t going to run out and replace their entire TV just for AirPlay. I expect Apple to sell an HDMI AirPlay stick to make all older TVs AirPlay compatible. This AirPlay stick might even come with a remote and the TV app installed and serve as a low cost entry into the TV service.
One final point: HomePod would need a remote to navigate the TV app. That brings us to yet another conspicuous hardware feature in HomePod that has gone unused: HomePod has Bluetooth. You can’t listen to music on HomePod via Bluetooth and it serves no other function other than during initial setup to pair with your iPhone and transfer settings. It’s never used ever again. That’s quite a big waste of an entire Bluetooth module. What if HomePod was always meant to pair with an accessory? An accessory like a Bluetooth remote.
Speaking of which, iOS 12.2 has just removed the icon representing the AppleTV from Control Centre. What replaced it? A stand-alone remote:
I think that HomePod’s other shoe is about to drop.