TheStreet.com: iPhone misses sales mark. WHAT!?

[Mulyahnto]

The article is here: http://www.thestreet.com/_yahoo/new...66177.html&cm_ven=YAHOO&cm_cat=FREE&cm_ite=NA

The sales goal -- or so-called whisper number -- both internally at Apple and on Wall Street was a nice round 1 million phones.

According to TheStreet.com, there was a "sales" goal of 1M units both "internally at apple" and "on Wall Street". Say what? How can Apple, "internally", set a goal that exceeds their supply? If the majority of apple stores are sold out and virtually all ATT stores are sold out, and the mean projection of phones sold last weekend is 500,000, then surely their supply could not have exceeded 1M units, could it?

 

[rdowns]

Since when have facts gotten in the way of modern journalism in the Internet age? I do wish Apple and ATT would issue a damn press release already.

 

[alep85]

Typical Wall Street, seems like these days you MUST sell out every store of a hot product in order to generate sales buzz. Nevermind that Apple Stores were chock FULL of iPhones (unlike PS3's) and still were having trouble keeping up with demand.

The article is here: http://www.thestreet.com/_yahoo/new...66177.html&cm_ven=YAHOO&cm_cat=FREE&cm_ite=NA



According to TheStreet.com, there was a "sales" goal of 1M units both "internally at apple" and "on Wall Street". Say what? How can Apple, "internally", set a goal that exceeds their supply? If the majority of apple stores are sold out and virtually all ATT stores are sold out, and the mean projection of phones sold last weekend is 500,000, then surely their supply could not have exceeded 1M units, could it?

 

[joelk]

some writer that shorted apple no doubt

but seriously i haven't seen any authoritative number on initial production units ... so AFAIK it's impossible to say he's lying or mistaken w/o more info.

 

[FreeState]

http://economictimes.indiatimes.com...e_stores_out_of_stock/articleshow/2172181.cms

Shoppers bought as many as 700,000 iPhones over the weekend, Goldman Sachs Group analyst David Bailey has estimated, twice his initial projection. CEO Steve Jobs has sought to use the tie to the iPod business, which pulled in about $10 billion in revenue last year, to reach his goal of selling 10 million phones in 2008. Apple sells the iPhone for more than double its manufacturing costs, with profit margins of more than 55% excluding logistics and royalties, industry researcher ISuppli said.

Seem no one knows for sure

 

[aristobrat]

AAPL closed +5.91 today, so I'm guessing there are quite a few people who felt the iPhone sales were great?

 

[brasscat]

Let's not forget that reporters make news by reporting counter-reality... because the buzz generated gets more readership. Dvorak has admitted to this tactic as well (on reporting Apple, in fact).

The story is obviously made up: In the smartphone market, if a model reaches 1M units sold it's considered a great success... Apple or "Wall Street" expecting that in two days doesn't add up. Mulyahnto's comment about that supply not being available at launch (likely very true) makes this article even more ridiculous.

 

[marksman]

That must be why Apple's stock went up almost $6.00 today. All the disappointment from the sales figures.

 

[DiamondMac]

There isnt a store within 50 miles of me that has an 8gig iPhone.....

It's doing good business

 

[StealthRider]

No, no, no. The goal Steve Jobs set for "a million sold" was overall - 1% of the market or something like that. It wasn't just for the first weekend.

 

[dangleheart]

thestreet.com and that Jim Kramer dude on CNBC are full of fluff. Anyone can make up 'whisper' numbers. The fact that stock was pretty much steady on Monday tells us that this level of excitement and sales numbers were within expected range. The reason why it went up was on reports that Apple margin is around 55% which is a bit on the higher side than the 'whisper' estimates.

Stock market game is all about expectations and how much of that is already built into the stock. Not much to do with the product really.

 

[NintendoFan]

No, no, no. The goal Steve Jobs set for "a million sold" was overall - 1% of the market or something like that. It wasn't just for the first weekend.

10 Million by or at the end of '08, I believe.

 

[thomasfxlt]

Let's be honest....the iPhone crowd is not composed exclusively of PS3 or WII buyers. Many of these folks are not the types to stand in line to buy anything. This device had a great opening weekend and will continue to sell through as Apple produces them. This will be a very hot item straight through the Holiday season and very difficult to get at times.