I'm no loyal fan of Apple although I own some of their products but this applies to just about every product leader. I remember back in the 80's when a Harley Davidson bike was considered JUNK and you couldn't pay anyone to buy it. Japanese crotch rockets were all the rage.
Then Harley Davidson thru QC and marketing became all the rage/meme and they couldn't build enough of them and they had a resale rate in the upper 90% of their original purchase price. Hell even the Japanese got caught up in the frenzy and wanted a Harley Davidson when Yamaha, Kawasaki, Honda were building better bikes.
Apple is just benefiting from their name brand. I have no problems with that. Be that as it may, I still have NO interest in an iWatch.