Have a look at UIResponder's methods, which all UIViews inherit.
Then have a look at UIEvent and UITouch reference documentation. For each touch (using UIResponder's touchesBegan, touchesMoved and touchesEnded methods) you can track whereabouts the x and y co-ords of the touch were and confine it to part of a view if you like. Look at the methods touchInView, etc to get the x and y.
Or... if you're looking for something really simple and want button-like functionality, check out UIButton. You can make the button as big as you like and have any image you like.