Alternatively: Link to video - start and end time stamped
Transcript:
-Tim Cook (2012, All Things Digital Conference 10)Apple was the only technology company that I knew of [ ] where if a customer got angry with the company they would yell and yell loudly, but they would continue to buy.
At Compaq, if people got angry at Compaq - they would just buy from Dell.
At Dell, if they got angry at Dell, they would just buy - at that time - from IBM.
And so people were moving freely to and from, but an Apple customer was a unique breed.
And there was this emotion that is so - you just dont see it in technology in general - you could see it and feel it in Apple customers.
And so I knew that was different and when I looked at the balance sheet of the company, I thought I could add something and participate in turning around what I thought was a great American company.
I'll leave this here without a comment, at least for now.
I remembered this quote recently and thought it could be interesting to have a discussion about this.
Glassed Silver:mac