UK price a joke!!!!

[redgaz26]

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I can't believe the atv is still £199. I really want one but I ain't paying that for it. It costs $229 in the us which is rougly £115 over here. I know things are more expensive in the uk but that's taking the rip!!!!

 

[72930]

Remember that Apple US prices are given without VAT. Also, they hate us Brits.

 

[RedTomato]

USA people pay sales tax which is usually NOT listed on prices, as it varies by state, and often by city too. That was one of the things that shook me when in the states. You never quite know how much your final bill will be when shopping.

I'm no expert, but I think it's generally between 5% and 10%.

So if the advertised price is $220, it could end up $245 or more at the till. Then there's the fact that pretty much anyone who can afford an TV also has to pay their own medical and dental bills and other plans.

 

[IJ Reilly]

There's also the fact that in the United States we earn and spend US dollars and in the UK you earn and spend pounds sterling.

 

[rexone]

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I can't believe the atv is still £199. I really want one but I ain't paying that for it. It costs $229 in the us which is rougly £115 over here. I know things are more expensive in the uk but that's taking the rip!!!!

Try it down-under!!!
The US price translates (without tax) to $249 Aussie dollars, our tax rate is 10% so call it $275 Aussie as a direct currency conversion.
But how much do we pay?
$449 Aussie with tax.
Translate that back to US dollars & its the same as the Yanks paying $411.
I wont be even considering one until Apple does something about this disparity.

 

[Globetrotter]

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I can't believe the atv is still £199. I really want one but I ain't paying that for it. It costs $229 in the us which is rougly £115 over here. I know things are more expensive in the uk but that's taking the rip!!!!

As far as I am aware, this is due to the revenue that the U.S.A TV's will bring in from renting films on iTunes.

When that is launched here in the U.K. you can expect a similar price drop.

 

[MacBoobsPro]

As far as I am aware, this is due to the revenue that the U.S.A TV's will bring in from renting films on iTunes.

When that is launched here in the U.K. you can expect a similar price drop.

I bet you it there's no drop. If there is it will be a worldwide drop but as they are apparently selling ATVs at near to cost value even a worldwide drop is unlikely.

 

[nick9191]

The iPhone works out cheaper in the UK. We pay more for the phone but we get a better, shorter contract (600mins 500texts unlimited data for about 70 USD a month).

Other than that, yes the US pay after sales tax which is not listed as it varies by state. It's still a tad more expensive here due to the 17.5% VAT, and the business unfriendly polices.

We get most Apple gear cheaper than Europe though (Only a bit), and we earn more than them in many cases.

Some of it is Apple's fault, most of it is not.

You also have to take into account that although by average the US earns more than us, this is due a lot to the huge number of billionaires, if you compare regular working class people, we often earn a lot more. For example the UK's minimum wage is about $12, the US is $5.85 nationally, then it varies by state, the highest being about $8 in more expensive areas, the lowest being the federal minimum, except in territorials where it can go as low as $2.

 

[Loge]

As far as I am aware, this is due to the revenue that the U.S.A TV's will bring in from renting films on iTunes.

When that is launched here in the U.K. you can expect a similar price drop.

In other words, it costs more because it does less.

 

[Hmac]

USA people pay sales tax which is usually NOT listed on prices, as it varies by state, and often by city too. That was one of the things that shook me when in the states. You never quite know how much your final bill will be when shopping.

I'm no expert, but I think it's generally between 5% and 10%.

So if the advertised price is $220, it could end up $245 or more at the till. Then there's the fact that pretty much anyone who can afford an TV also has to pay their own medical and dental bills and other plans.

Most (not all) states in the US charge sales tax, which is a sort of value-added tax, and it is indeed usually between 5% and 10%. However, there is a big loophole....if I buy something online from a reseller that doesn't have a retail presence in the state where I live, they don't charge sales tax. I Live in Minnesota and bought a Mac Pro, MacBook Pro, and two 30 inch ACD's from B&H Photo in New York. They didn't charge sales tax and shipping was free. Sales tax is 6.5% in Minnesota, which saved me about $650.

As to medical and dental, yes. I have to pay for medical and dental insurance (actually my employer does) which costs about $9000 per year (that insurance policy is a family policy for both my wife and me.)

 

[MRU]

All the bitching Try €299 considering how weak the dollar and sterling are to the Euro at the moment and anyone in the Euro zone is being utterly ripped off.

 

[MacBoobsPro]

We get most Apple gear cheaper than Europe though (Only a bit), and we earn more than them in many cases.

We also work much longer hours and have less holidays though! Its a known fact. Take Spain for example, they often have 2 or 3 hour Siesta's during the day and have holidays for even the slightest religious doo dah.

Meanwhile in the UK we take our 30 minutes dinner break and then continue on until 5.30pm.

 

[dogtanian]

As far as I am aware, this is due to the revenue that the U.S.A TV's will bring in from renting films on iTunes.

When that is launched here in the U.K. you can expect a similar price drop.

I always thought that was funny, in the UK we don't have the HD or SD film rentals so the Apple TV is much less desirable but that also makes it more expensive... catch 22 really.

 

[Volante]

In sweden it costs: £234 or $470 and we have no rentals what so ever.

 

[Grasbak]

i think the price will drop when we get rentals.... or, hang on, i think the price will drop should we ever atcually get rentals here in UK.

 

[Eraserhead]

^^ Steve has promised rentals will go international by the end of the year, I would expect the UK to be in the first wave of that happening.

 

[redgaz26]

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Read about the refurbs on the us store going for $199. Anyone ever seen a refurb atv in the uk store???
maybe I'm being a bit stingy but I just think its a hell of a price!!!
then you need to buy a cable!!!!!

 

[Globetrotter]

In other words, it costs more because it does less.

Well, to do 'more' on it you have to pay more $$$.

 

[kolax]

That's why I've got my mate to pick me up one from the States.

Even with New York tax, the Apple TV is about £180 as opposed to £270 ($540).

 

[3247]

Not long ago, 1 EUR was at about 1.20 USD. Selling a 299 USD device at 299 EUR (incl. V.A.T.) was not so unreasonable, then.

And remember, the European Union has a Directive imposing a minimum warranty of two years for consumer goods. That's 2/3 of an Apple Care plan included for free.

If you want to keep prices constant (aka price fixing), you can't adapt to every change in the exchange rate. People would not understand why an iPod cost 199 EUR yesterday, 169 EUR today and 219 EUR tomorrow.
However, what Apple did was to adapt the price when new models were released. The new MacBooks, iPod Nanos, etc. are all slightly below the old 1 USD = 1 EUR with V.A.T. pricing scheme. Still not completly there but an improvement.

The AppleTV is a drastic example. Due to movie rentals in the US, they have been able to lower the price there. When movie rentals become available in Europe, I guess AppleTV will be re-priced at 199 EUR.

 

[lazydesi]

Try it down-under!!!
The US price translates (without tax) to $249 Aussie dollars, our tax rate is 10% so call it $275 Aussie as a direct currency conversion.
But how much do we pay?
$449 Aussie with tax.
Translate that back to US dollars & its the same as the Yanks paying $411.
I wont be even considering one until Apple does something about this disparity.

if you import any thing below $1000, it will be tax free, so u can delete tax from US ATV, I got mines for (325+35) = 360USD=393AUD for 160GB model

so I paid less than 40Gb AUS model price

 

[IJ Reilly]

All the bitching Try €299 considering how weak the dollar and sterling are to the Euro at the moment and anyone in the Euro zone is being utterly ripped off.

Nope. You don't get an automatic discount for having a strong national currency. If you earn euros you have to spend euros, unless you travel to a country based on another currency. Products are priced for the market where they are sold, not on some fantasy market which assumes that we can beam ourselves instantly wherever we like in the world and spend the local currency at the exchange rate of the moment.

I think it's pretty funny to hear people who are currently earning strong currencies griping about how they're being "ripped off," as if their prices have suddenly gone up.

 

[MRU]

I think it's pretty funny to hear people who are currently earning strong currencies griping about how they're being "ripped off," as if their prices have suddenly gone up.

Products are priced for the market where they are sold,

I find it pretty funny when people who have no idea of how prices in a country where people are earning as they put it 'strong currencies' are facing mamoth inflation rates on food, energy, oil - meaning despite earning a strong currency are actually about 30 - 40% worse off financially than one year ago.

And remember, the European Union has a Directive imposing a minimum warranty of two years for consumer goods. That's 2/3 of an Apple Care plan included for free.

Is that really mandatory or do / did some countries in europe have an excemption on that ? I ask because in Ireland we only get a 1 year warranty on all apple goods.

 

[126351]

My Brother hates Apple and I am still not convinced I should have bought the TV.

However, I showed it to him tonight and he said "wow". So £199 was well spent here!

 

[northy124]

Is that really mandatory or do / did some countries in europe have an excemption on that ? I ask because in Ireland we only get a 1 year warranty on all apple goods.

The UK Also Only Have 1 Year Warranty On Apple Goods I Think The EU 2 Year Warranty Only Applies To Mainland Europe. Not The UK Or ROI

Northy124