mostly bigger sizes. a chassis that looks good.
It's comparing apples with windows; they are different. Sure, Apple is a different player now with their M chips. For now and for the foreseeable, others can't or don't want to back themselves into a thermal corner like Apple did, and what a mess that was. So many Windows laptops will stay bigger.
Little will change on the Windows side for a while, much like little will now change on the Apple side.
I thought that there were some attractive designs and options this year. If you're looking for something like Apple, then Apple is your only choice. Otherwise, you have a flip, detachable, dual screen, and more on the Windows side.
Also, remember that CES is annual; nothing much ever changes year to year in laptops. Also announced were the MSI claw, clicks keyboard (love it), Beam O is interesting, Ryzen 8040, Samsung Music Frame, and much more.