Update
Well, AppleCare called the Emeryville, CA USA (Bay Street) Apple Store and setup an appointment for me at 9:15pm tonight, but I was in the area at around 7:35pm, so I went standby. After a 15 minute wait, the Store Manager walked up to me and asked for my SuperDrive (boxed up already), she took it to the back and came back out with some paperwork for me to sign, then selected a new SuperDrive from the shelf and I was in my car about 5 minutes later. If you'll notice that the "new warranty effective through Dec. 16, 2009" and the "Return Date: Dec. 31, 2008" so overall, pretty painless exchange with a brand new wrapped SuperDrive. I highly recommend that you get to the nearest Apple Store or call AppleCare and ask for a replacement and they'll ship right to your door and provide a shipper box for the damaged SuperDrive. That damaged cord seems pretty common. Previously, I would keep my SuperDrive in my InCase sleeve in a separate compartment with my MBA, but now I've decided to keep it in its own box, since it has a small space to protect the cord during storage. PM me if you have any questions...