
Apple's M1 Positioning Mocks the Entire x86 Business Model - ExtremeTech
Apple is positioning its M1 quite differently from any CPU Intel or AMD has released. The long-term impact on the PC market could be significant.

This is not true. The firestorm cpu core inside M1 is the fastest CPU core on the market at its release date.Apple seems to believe that consumers no longer care about higher performance.
The M1 feels like we are approaching the end of an era.
A long time ago, CPU improvements meant higher single-core performance. If you upgraded once every 3 years, you expected something like 5x higher performance for the same price.
That came to an end ~15 years ago. At first, manufacturers tried using the increased transistor budget for more CPU cores, but consumers didn't really care about that. 4-core processors were common in 2010, and they are still common in consumer devices. Most people don't use their computers for things that benefit from a large number of cores.
A parallel development focused on delivering the same performance with less power. The first laptops I used were much slower than desktops with a similar price. This improved slowly, but in the 2010s we got used to the idea that a thin lightweight laptop like the MBP could deliver near-desktop level performance for a reasonable price.
With the M1, even that seems to be coming to an end. By using the same hardware in devices from the iPad to the iMac, Apple seems to believe that consumers no longer care about higher performance. The returns from increased power efficiency are also diminishing, because the display will soon dominate the power consumption in normal use. Maybe we will see the same hardware in even smaller and smaller devices, but consumer computers are approaching the point where they are simply good enough.
That may mean greater divergence between computers for consumers and power users. Most people may not need a faster computer, but I could easily find uses for a desktop with thousands of CPU cores and petabytes of memory.
Could Apple offer a computer that has several M1 chips - rather than using more powerful M1X or M2 etc?
An M1 chip with 16Gb - when paired with another such M1 chip - could give the 32GB and double CPU power that many people are needing, such as for high end video production.
That way, it could increase its production efficiency in manufacturing only one chip that can be used, as we've seen, iPads, Macs and, who knows, even iPhones.
You missed the intent. By releasing an iPad and an iMac using the same chip at the same time, Apple sent a signal that the existing chip is already good enough for most consumers. If there is going to be an even better chip in a couple of months, that makes the signal even stronger. By not offering a higher-end option at launch, Apple tells us it doesn't believe most consumers would care about the option.And your take is backward - apple didn’t put a low end chip in its entire range, believing that “consumers no longer care about higher performance.” It put a very high performance chip in low end machines. And in June we will learn about a new higher-end processor, faster than all but Intel CPUs costing thousands of dollars each, that will occupy Apple’s mid- through high-end.
You missed the intent. By releasing an iPad and an iMac using the same chip at the same time, Apple sent a signal that the existing chip is already good enough for most consumers. If there is going to be an even better chip in a couple of months, that makes the signal even stronger. By not offering a higher-end option at launch, Apple tells us it doesn't believe most consumers would care about the option.
The first three Mac models get the M1 are the "best selling models" according to Apple's own claim. It makes perfect sense to work on the best-selling ones first, then focus on niche markets. It is not "believe or not", it's a choice based on data analysis.By not offering a higher-end option at launch, Apple tells us it doesn't believe most consumers would care about the option.
By not offering a higher-end option at launch, Apple tells us it doesn't believe most consumers would care about the option.
Eh I dunno if I really agree tbh
Should preface I love my M1 Air to pieces, the performance it offers power efficiency wise and in general has me longing for literally nothing more and I get desktop class juice and iPad like battery life out of this wafer thin machine that doesn't have any active cooling whatsoever, which I loved about the 12" MB even though that one got a bit toasty and was laggy.
...but It almost makes you wonder: why spend close to $2k for an M1 machine (spec'd out iMac or 12.9 Pro) when you can spend $699 for the same thing guts wise with a Mac mini, or $899 (with edu) for an Air that's portable and still has a screen? And a more open OS than iOS?
M1 is running circles around x86, true, but I'm not sure it being offered across so many different price points and form factors is really what is evidence of 'mockery'
More like, high margin for Apple while really happy customers. Win-win value prop on both sides of the aisle. I still think they should beef up M1 more, in M1x or M2 or something if you're going to fork over more.
Well the iMac is giving including an integrated 24" 4.5k screen and a better web cam and audio system than the MBA or the Mini (which completely lacks these features). For a lot of people stuck on endless Zoom calls this matters.
A 2k 12.9" iPad Pro has a much better screen than any of the M1 Macs, FaceId login and of course touch and pen support. It also allows you to spec a 5G modem and a detachable keyboard and track pad. These features may be overpriced but they still have value.
By releasing an iPad and an iMac using the same chip at the same time, Apple sent a signal that the existing chip is already good enough for most consumers.
I think that depends on if you need (or want) what the top end SKUs are giving you. I have a 1st gen 12.9" iPad Pro and I can't see myself switching back to smaller one. I also can't see myself buying an iPad without a cellular modem, every iPad I have ever owned had one. I would probably bump up storage too because one thing iPads are great for is pre-loading video from your favorite content provider before getting on a train or plane.not saying they dont
just when you get to the top end SKUs it doesn’t make as much sense IMO
but I’ve felt that way even w a series and Intel chips
I wonder if now instead of the X or Z modifiers, if we'll just start seeing the generation and core counts. So we'll get an M2 4/4/7 and 4/4/8 option like M1, but also maybe a 6/4/12, 8/4/16, etc.
They really aren't the same thing. The low end 13" MBP was never much more powerful than the MBA, you were paying for a better screen (less of an issue with the newer MBAs) and other non-CPU improvements.It is, on the face of it, a statement of the bleedin' obvious. For Apple's own processors, the idea of market segmentation seems to have gone out of the window. You can buy the base Mac Mini or a tricked out M1 MacBook Pro (or iMac); they're the same thing. And since all these devices are, or are going to, sell like hotcakes, it's giving Apple a nice economy of scale with their fabricator for that SooC.
This seems to be the most Apple-like approach. What leads you to think this?Yes.
This seems to be the most Apple-like approach. What leads you to think this?
Sounds more like an ad disguised as an article. Doesn't make sense to buy a desktop with a laptop processor when you can just connect laptop to an external monitor. All-in-one has limited appeal except for first time buyers then they learn and buy/build something like an AMD desktop that scales from 6-core to 8, 12 and 16-cores by just replacing CPU vs disposing of whole computer/monitor, not limited to 16GB RAM and supporting dGPU.