So... the big question: Web 2.0 or not Web 2.0?

To me web 2.0 means synchronous content loading and javascript frameworks, it means faster loading better designed pages, it means clean crisp design.
But does it also mean, reflection on every image? glass effects everywhere? loading gifs for the sake of it? Speech bubble logos? Rounded font headers? gradient after gradient after gradient?
Does Web 2.0 have to tarnished by the lack of creativity amongst designers? (i do admit i am one / was)
I think not, it's just when the web gets into a trend, everone wants in, and unfortunately the current trend in design is the speech bubble logos and rounded fonts. Dont get me wrong, the logos look cool, but when will designers start to come up with new ideas? we seem to be stuck in a rut, and its hard to get out.
I've been trying not to get too drawn into the trends, simply because you don't know when trends might die, be it tomorrow or next year.
The benefits that ajax technologies have brought to the web are phenomenal, but are almost overshadowed.
I guess i just want to hear other peoples views on the situation, how can we break free of our ultra glossy reflective speech bubbles of easy comfortable design? (but keep the web 2.0 functionality!)
[p.s i made the image above to let out my cravings for gradients rounded corners etc.