I gues the "Mr. Wendy's" (unofficially) commercials were just the beginning.
http://abcnews.go.com/wire/Living/ap20040427_1274.html
Wendy's has started testing the low-carb market by offering "bunless" sandwiches at 248 of the fast-food chain's restaurants in six U.S. cities.
"We're actively exploring new, creative ways to highlight the many options our menu provides," Tom Mueller, president and chief operating officer of Wendy's North America, said Monday.
http://abcnews.go.com/wire/Living/ap20040427_1274.html