BlackBerry is managing their cash flow very well.
The losses from last quarter are mainly depreciation of assets and inventory.
Now with the Foxconn agreement, they will seriously improve their inventory costs.
Sales have not been good, but they have done barely any marketing of their devices.
And they don't promote pirated apps. You can sideload pirated apps in Android itself.
What you should do is to buy apps at serious stores like Amazon's, or directly install apk's offered at own developer sites.
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I had a PlayBook. It was a pile of junk.
I was waiting for BB10 and was not impressed when the half-baked PlayBook was released.
Even when the first BB10 devices were released this year, it still lacked polishing.
The proper evaluation starts at BB10.2, which was released a couple of months ago, when I bought my Z10.
Someone could argue that the real showcase would be the upcoming release, with its ability to directly install apk's, and additional Android APIs, including native and Google Maps 1.0