Apple TV will always be a 'hobby'
Personally the current crop of u buy apps and download/pay for separate subscription seems much better idea, then a "bundled" one because u suddenly start out that way, but won't be long till u find yourself acting as a cable provider (offering all the choices under the rainbow, and charging more for them, no one even asked.)
Keep it separate, and give users a choice.. that's my stance going forward. Either u get them on board, or u don't whichever way u look at it.
Robots sound good, but u get to the point, even then u get something so life-like, everyone will be worried they'd be mistaking their g/f for for a robot.... suddenly, where would that lead to..???
All u gotta do is watch the episode of Futurama to see that