They have the Desire 600, the HTC One Mini, the Butterfly S, the T6 (HTC One Maxx coming) etc..
They are going o release software update to try and support One X, One X+, Droid DNA, Butterfly and reports are now suggesting even the One S has a reprieve.
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HTC can't win, if they put out same amount of phones as Samsung they would have the **** ripped out of them on forums for not concentrating on what they had. If they don't push out same amount of phones as Samsung they get the **** ripped out of them on forums for having too few phones...... How do they win?
Is it any wonder they see their future not in the west but back in the South East and other emerging markets like India and Africa.
They are a significantly smaller company than Samsung. The re-alignment and exit of western ceo's are testament to this.
At the end of the day they won't be able to take on Samsung, heck Sony is a massive company in comparison to HTC and even it struggles to make the same impact as Samsung.
Flagship android sales have peaked in the west, and mid range and emerging markets are the only remaining growth areas. For HTC to survive, it is these markets they need to tap into ...
We have reached a point where HTC will never be as strong as it once was presence wise in the West.
Are they still a struggling company
Going forward ALL manufacturers are going to struggle selling flag ship devices in the west. Consumers are tied to ever increasing contracts and their upgrade cycles are pushing out. With handset prices increasing year on year, and carriers vying for new customers but trying to offer phones at same or lower subsidised pricing, it is thought by 2014 - 3 year contracts on new handsets will be common place. For every customer tha signs up to one of of those it means they are taken out of the pool of potential customers for two further upgrade cycles. That means Samsung, HTC, Apple, Sony won't be selling them a new handset for a long while - at this point the 'new pool' of folks for Flagship handsets will plateau and even truncate year by year simply because they are tied now to longer contracts rather than upgrading every 12 months.
Sadly enthusiasts are not going to save flagship sales in the west for any of the companies. Samsung recently got a revised stock market warning and a few billion wiped off them with stock market analysts fears that they won't sell as many S4's or that they may have devalued their own product with too many variations. I think it more likely, simply a case that Samsung will struggle to reach anything like their projected 100 million S4's and will likely get to around 40 million by next year - matching the S3. Apple has seen significant slow down of iPhone sales over the last while too - and its indicative that even they choose NOW to release a cheaper iPhone as the way forward to re-vitalise. Reaching for emerging markets and those folk that don't want long contracts with carriers.
There is a fundemental shift - all companies will struggle going forward following the old way .... Expect a fundemental change from every handset maker.
Why do you think the Moto X isn't pushing the boundaries hardware wise? If it can come out at $300-400 unsubsidised, or maybe $100 on a 12 month contract - it will be a vastly more attractive proposition and successful than a $650 unsubsidised or $200 on a 24 month contract phone for any people.....
Flagship spec phones have peaked. High (compared to flagship specs of last year) mid range is the future.......