Peanutt,
But you are wrong (your opinion NOT fact) about the home theatre revolution. Yes the sales of home theatres have gone up, but usage has not. (Huhh??? That's contradictory. How can sales of home theatres go up but not use??????
What exactly do you think a Home Theatre is??
What I meant was that they are not hooking it up for TV playback. yes it is there for CDs and yes it is there for DVDs but most people do not turn it on for TV playback of audio. It is just not as common as you think.
People are buying Home Theatres in a box (everything comes in a box

but I assume you mean the cheap Amp/Speaker combos in which case the whole purpose of these is...... DRUM ROLL PLEASE......... SURROUND SOUND) which usually (NOT usually at all, your opinion) include a full system and most do not hook up the tv to play via the surround sound. They turn it on for CD or DVD play but not for TV.
So let me get this right? You've just said that "People buy home theatres but most do not hook up the TV to play surround sound"
again, for TV PLAYBACK most people do not use it. For DVD and CD playback they do turn it on. And yes, Home Theatre in Box system (as in complete packages that include speakers, amp/receiver and dvd/cd player) cell better than seperate systems. People who by the HTIaB systems are more likely to NOT hook up there TELEVISION SOURCE to the sound system but instead use the TV speakers. They do use the surround system for CD and DVD playback however
Ahhh excuse me Mister Nut Man. Do you even know what a home theatre consists of??? VISION & SURROUND SOUND. Take away the "surround sound and it's not home theatre. It's just TV!!!!!
do you not understand the difference between a TV and a TV source? The source would be where you get the TV show from. Whether it be satellite, cable or OTA.
If you also look at the data (what data?? back it up please) that says that more than half of all HDTV owners do not use a HD source (what does HD video quality have to do with sound???) it supports the lack of interest in sound and an emphasis on picture quality. (NO, it doesn't. It simply states that TVs and monitors are going HD. I suppose that means that people who enjoy beer simply have no interest in wine??? Or maybe you equate that to mean that the recent move to dual core processors means that people aren't interested in RAM any more??)
you ask the common person about their system setup and they will be able to mention the kind of TV and have no idea about the sound system. Which of course is why the HTIaB systems sell well. People are sold on crappy sound systems and do not hook them up fully as opposed to purchasing quality audio equipment. Walk into any major electronics retailer and you will see people purchasing high priced quality TVs and tossing in a cheap HTIaB system because they want surround sound from the DVDs they watch.
So the basic: (what does that mean???)
I knew for a fact (what fact???
do you not understand english? THE FACT is that the iTMS does not sell anything with surround sound encoding. That is what I said but if you cannot understand it than you probably shouldn't read ityour guess or opinion, NOT FACT)
So the iTMS sells surround sound encoding products?? that the AppleTV would not do surround sound on anything that I could buy from the iTMS (you are assuming everyone puts iTunes content on their Apple TV, they don't)
i specifically said product from the iTMS and not stuff that people get from other sources, read it again and than again and than ask a 3rd grader to explain it to you and encoding anything to play surround sound via the AppleTV would be a huge mess and not worth the time. I have a dedicated SACD player for those discs, a dedicated DVD-A player for thoses discs (I purchased them before dual players were available) and I have a dedicated upconverted DVD player. No HD disc source yet but that should happen soon.