The more expensive one likely has "enterprise class" NAND in it, and possibly other enterprise features such as a capacitor to ensure writes complete properly if power is lost, etc.
NAND flash wears out (Unfortunately unlike with a spinning disk there is very little warning - no clicks, etc of impending failure). Enterprise drives are good for more re-writes before failure.
That's my guess in any case - most flash vendors provide "consumer" and "enterprise" class drives in this way.