They're about as snazzy as you can get on the PC front. They're apparently so confident in the quality and stability of their machines that they freely offer a lifetime warranty on all their computers. That's just scary.
They're also the only PC company that makes Apple look cheap.
Cool design... website is shocking though, it doesn't seem to allow so horizontal scrolling, instead I had to zoom out and thus miss half the text as it became too small to read
I've been wandering lately what direction they could take the iMac towards. This would be awesome. Even better if they make a Cinema Display like this, for use with the Mac Pro.
Secretly, I'm still hoping for a G4 lampshade re-vamp .