The iPad Mini was the death of the stock. AAPL was doing fine before (up to $700!). When the iPad Mini was released, reality set in and people saw the real Tim Cook era, an era void of creativity and focusing on the product rather than profit. The things that caused Apple to fall in the 90s are happening again.
Apple can't survive in this direction. No major hardware or software upgrades since October 2012.
Even Pixar has taken a hit after Steve Jobs died. (Cars 2, Brave) And now there are plenty of pointless sequels and no creativity. Just like Apple is making pointless variations on its products (the cheaper iPhone rumor BETTER NOT be true).
I bought the stock at $209. I saw it rise up to $700 in 3 years. I saw it fall $200 in a couple of months. Something is wrong. I hope Apple is hiding something big... like Logic Pro X, new Mac Pro, major iOS 7 upgrade, iLife '13, iWork '13, major Safari upgrade, OS X 10.9 upgrade with actual improvements to deep components of the OS and not just layered-on iOS features that bug up the OS, iWatch with curved glass, iTV that replaces Cable, more revolutionary features like AirPlay and Grand Central Dispatch, something!
I hope to be proved wrong with some great Pixar movies and Apple products in the future.