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EbookReader

macrumors 65816
Original poster
Apr 3, 2012
1,190
1
Which digital products are sold using agency pricing, which using wholesales pricing?


Digital Music (MP3): wholesale (Itunes, Amazon MP3 and Google Play can sell digital music below the wholesale pricing if they want....this will mean a loss for each item purchased. Amazon and GooglePlay recently priced Coldplay, Drake, Now 41 and Lady Antebellum albums at $0.25).

Digital book: agency pricing for the Big 6 Publishers, wholesale for everyone else. It used to be wholesale. I'm sure everyone heard of the DOJ investigation.

Digital Movie: ???? (I know for physical movies, it's wholesale since a lot of stores like Wal-mart, Target, Best Buy sold new release movies below their wholesale pricing (losing money to drive traffic to their stores)

What other digital products out there?



----------for digital movie rental, it's wholesale,

GooglePlay recently priced these movies at $0.25 (and Amazon price matched)

Puncture
Inglourious Basterds
Vicky Cristina Barcelona
American Psycho
Crash
Sunshine Cleaning
Reservoir Dogs


If it was agency pricing, discounting would not be allowed.
 
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