Which logo is best?

[IgnatiusTheKing]

I don't think so. The gradient is out of place and loses the continuity you almost had in the initial version. I like the lines on the card breaking off the edge to imply motion, but wouldn't they be breaking off the opposite side if that's what you're insinuating?

And what happened to the parent logo you had to integrate?

I'd like to believe I have original thoughts, but again I find myself "ditto-ing" everything decksnap says. Drop the gradient and go with a single color and you might be there. Also, I prefer all lowercase when using an all-caps font.

 

[ktbubster]

maybe i missed something, but is there a specific reason you are using that font for safe receipt? I REALLY find it painful to look at for a logo. Can't quite place why, but it just makes me uneasy... and makes the whole thing look mediocre.

Perhaps try a thicker font, like your parent company and emulate the swoosh a bit more like that.... No outlining neccessary to try to pop the name out from the card... just thicker more impressive lines compared to those of the card.

Just a thought.

 

[ktbubster]

I played around with it... and this is what i was talking about

Obviously the colors/weights/placement... etc etc yadda yadda need work and all that but just to give you an idea of what i was saying.. also... can you make a line version of the logo they asked you to put on it to make it go along with the idea more?

 

[opeter]

I played around with it... and this is what i was talking about

Obviously the colors/weights/placement... etc etc yadda yadda need work and all that but just to give you an idea of what i was saying.. also... can you make a line version of the logo they asked you to put on it to make it go along with the idea more?

Heh, nice one. The only problem is, if you make it smaller, the Home Retail Group becomes unreadable. Anyway, a really solid example.

 

[ktbubster]

yeah i noticed that... but that happens with however you put that logo in that they wanted... so there really isn't a good way to fix that problem unless he can get them to not include that logo. Sometimes you just can't please everyone.

 

[ktbubster]

keep us updated on what you ultimately do!