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Which name more visually appealing

oldschool

oldschool

macrumors 65816
Original poster
Sep 30, 2003
1,029
0
Which name should I choose for my company? We were operating under a generic name so are in the process of choosing something. Which do you like better, and which would be more visually appealing on a package on a grocery store shelf? We are an Italian food manufacturer.

Moccia's - founder's last name

à mano - italian for "by hand". Could also be simply: amano.
 
I like the first, a family name on the box kind of gives the impression that there is real food involved.

a mano makes me think of a fist fight. amano sounds more Japanese than Italian.
 
I vote for Moccia's as well, but I'm afraid English speakers unfamiliar with Italian phonics rules might slaughter the pronunciation, or alternatively the spelling if they've heard it said. :eek:
 
wow you guys are good...even knew how to pronounce it. I'm impressed.

should i put a pronunciation guide in tiny letters on a box? i know there was one italian company that used to do that, brioschi. the stuff for heartburn.

thanks for all your help.


want to critique the logo? it's very plain...and to my family's specifications.

www.moccia.ca
 
ecche said:
I like the logo! It is just what you are....old school. Gives me the impression of honest, solid, not too fancy ...well... pasta or whatever they are trying to sell. Well done!
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really? wow i'm completely flattered...(you aren't being sarcastic right?)hahaha

that's really nice of you to say. thank you so much.
 
oldschool said:
should i put a pronunciation guide in tiny letters on a box? i know there was one italian company that used to do that, brioschi. the stuff for heartburn.
Click to expand...
They still do that :) It might seem a little kitschy to do that these days, since consumers like to believe they're oh-so-sophisticated. A pronunciation could still fit comfortably into an "about us" blurb on the web site and packaging, and spelling it out may be a good plan if you do radio.

want to critique the logo? it's very plain...and to my family's specifications.

www.moccia.ca
Click to expand...

I love the script with that name. I both like and dislike the monogram: yours looks good, but I feel like they are everywhere (but then again, most people don't take note of how often they see that motif, so please don't take that part too seriously.).
 
iMeowbot said:
They still do that :) It might seem a little kitschy to do that these days, since consumers like to believe they're oh-so-sophisticated. A pronunciation could still fit comfortably into an "about us" blurb on the web site and packaging, and spelling it out may be a good plan if you do radio.



I love the script with that name. I both like and dislike the monogram: yours looks good, but I feel like they are everywhere (but then again, most people don't take note of how often they see that motif, so please don't take that part too seriously.).
Click to expand...


thanks for the advice and compliments...how would you suggest the logo look? any ideas or suggestions...i think you're right about the monogram.
 
Today's going to be busy, but some quicky thoughts: I might use a capital M on the name in place of the monogram, and also might frame the name in a simple box, maybe with a border (& Bickley's M has that swoop down that will help anchor your apostrophe).

You do get loads of flexibility with that look. Well known scripty logos of that sort tend to be from around the 1890s-1900s (Campbell's, Johnson & Johnson, GE). The nice thing about this is you get "permission" to play with pretty much anything from that era up to thoroughly modern without looking goofy, since there is precedent.
 
iMeowbot said:
Today's going to be busy, but some quicky thoughts: I might use a capital M on the name in place of the monogram, and also might frame the name in a simple box, maybe with a border (& Bickley's M has that swoop down that will help anchor your apostrophe).

You do get loads of flexibility with that look. Well known scripty logos of that sort tend to be from around the 1890s-1900s (Campbell's, Johnson & Johnson, GE). The nice thing about this is you get "permission" to play with pretty much anything from that era up to thoroughly modern without looking goofy, since there is precedent.
Click to expand...


wow...you are really good.

do you do freelance work?
 
Thanks for the kind words.
oldschool said:
do you do freelance work?
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It looks like it could be a lot of fun, but the schedule says no, sorry :eek:

It might be best to hire a local design ho for bouncing around ideas, especially while you're still hashing out things like identity that you may be living with for a long time.
 
iMeowbot said:
Thanks for the kind words.

It looks like it could be a lot of fun, but the schedule says no, sorry :eek:

It might be best to hire a local design ho for bouncing around ideas, especially while you're still hashing out things like identity that you may be living with for a long time.
Click to expand...


my current web designer doesn't communicate with me via anything but email anyways...hahaha

thanks anyways.
 
I think you should use Amano, easy to pronounce and remember and it sounds upscale. For some reason when I see the word Moccia, I think of the spanish word Moco (means booger). I like the Moccia logo you have now too, its simple but still creative.
 
i would definetly pick Moccia over a mano because its a family name i would think its a family recipe which makes it genuine etc.
 
I agree with moccia too. It's more you as a family name.

The logo is in the right direction, but I do find it a little hard to read.

As a designer, the apostrophe is definitely a little lost, but that is something most non-designers will never notice, so I wouldn't bother too much about it.

As a non-designer, I'm more concerned about the readability of it - the o, c, a, and ai ligature are all very similar, and are hard to focus on when scanning across the word.
 
RedTomato said:
I agree with moccia too. It's more you as a family name.

The logo is in the right direction, but I do find it a little hard to read.

As a designer, the apostrophe is definitely a little lost, but that is something most non-designers will never notice, so I wouldn't bother too much about it.

As a non-designer, I'm more concerned about the readability of it - the o, c, a, and ai ligature are all very similar, and are hard to focus on when scanning across the word.
Click to expand...


thanks for the feedback...i agree with you. we're thinking of removing the 's and leaving it just Moccia. In Italy they wouldn't use a possessive anyways. As for the readability, what would you suggest I do? Any font suggestions?
 
oldschool said:
thanks for the feedback...i agree with you. we're thinking of removing the 's and leaving it just Moccia. In Italy they wouldn't use a possessive anyways. As for the readability, what would you suggest I do? Any font suggestions?
Click to expand...

's is up to you. It's USA tradition to use it even with italian family names.

As for font, I wouldn't go looking for a font. Take what you have and customise it by hand to make it read a bit easier (and any other changes you want) and it will become uniquely yours - nobody else in the world will have that font.

You do need someone knowledgeable about typography - it's easy to make a right cockup and make it worse. This person can then deliver to you a package of different logo sizes and shapes for different situations and uses. If that's too expensive, then stick to the single logo for now.
 
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