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interrobang

macrumors 6502
May 25, 2011
369
0
http://www.apple.com/pr/library/2011/03/23Bertrand-Serlet-to-Leave-Apple.html

Craig Federighi is responsible for OS X since Senior Vice President Bertrand Serlet's left. Per the article, he reports directly to the CEO, but is not a Senior Vice President. (His title is Vice President of OS X Software, per the Lion introduction video.)

I'm not sure what Apple's policy is for assigning an executive-level title. My guess is that, since he reports directly to the CEO, he has just as many opportunities to "fight for" his projects as the SVPs, but probably does not have the years of service, or time in job, or whatever Apple requires qualify for the SVP title (and paycheck.)

On the other hand, I would say that it's telling that Apple does not feel the need to hire or reassign an SVP to that role. Again, that's my impression and is worth exactly what you're paying for it. ;)
 

*LTD*

macrumors G4
Feb 5, 2009
10,703
1
Canada
Do note also, that the most commanding, Jobs-like personality on the team (who carries a lot of pull, too) is SVP of iOS Software, Scott Forstall.

Also quite telling:

https://forums.macrumors.com/threads/1309670/

If you want to know where Apple is headed in terms of software, keep your eye on what Forstall is doing.

OS X might be important, but iOS is Apple's major growth platform.
 

neiltc13

macrumors 68040
May 27, 2006
3,128
28
Do note also, that the most commanding, Jobs-like personality on the team (who carries a lot of pull, too) is SVP of iOS Software, Scott Forstall.

Also quite telling:

https://forums.macrumors.com/threads/1309670/

If you want to know where Apple is headed in terms of software, keep your eye on what Forstall is doing.

OS X might be important, but iOS is Apple's major growth platform.

So I assume you've gotten rid of all your Macs and are typing every message for us on your iPad, iPhone or iPod touch?

After all, it's

Time to upgrade, folks.
 

whitedragon101

macrumors 65816
Original poster
Sep 11, 2008
1,349
339
OS X might be important, but iOS is Apple's major growth platform.

I just hope Apple do not turn OSX into IOS. I'm hoping whatever comes after Lion restores our faith in Apples ability (or should I say willingness) to make an outstanding operating system. They did it with Leopard and Snow Leopard. They can do it again......


..... I hope
 
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