Haha the infamous GodBless and his pillow/cheese/imac!
Nah this is a better design. Separates touching and looking. The keyboard is cool, there's no cable ports and only one pic not 2345 pics!
I agree the lack of clicky action could be a problem on the keyboard, but it could be good for these who don't type much (film editors, artists, kids, etc)
It reminded me a bit of the Optimus Maxlmus keyboard (the one with LCDs in each key)
It could have a tough wipeclean or ultrasonic selfcleaning surface, as its primary function is for touching, not looking at.