I travel frequently (well, not right now -- stay safe everyone!), and hence I regularly purchase TV shows and movies on iTunes. I'm not buying from the US store, and some TV shows' seasons on my store are EXTREMELY overpriced (six year old and they want $30 per season? No thanks).
I was wondering: who sets the prices? Is it the studio, or Apple? Especially when it comes to sales pricing: is this done by Apple, or by the studios? I would've guessed it's done by the studios, but I cannot make any sense of why they'd so badly overprice it (unless they have a deal with the local streaming service showing the shows in question right now, so they could push their subscriptions by inflating digital sale prices -- but that seems dodgy).
I was wondering: who sets the prices? Is it the studio, or Apple? Especially when it comes to sales pricing: is this done by Apple, or by the studios? I would've guessed it's done by the studios, but I cannot make any sense of why they'd so badly overprice it (unless they have a deal with the local streaming service showing the shows in question right now, so they could push their subscriptions by inflating digital sale prices -- but that seems dodgy).