It would be much more profitable for Apple to produce many more, if they can. However, demand >>> supply.
This is a naive conclusion. I'll explain why: Apple's products will always sell, thanks to the "hardcore fans" who will always buy everything this company creates, even if they started selling poop tomorrow they would still convince a lot of people. You really think Apple would lose money if they pulled a stunt like this?
Moreover, do you think they would disclose this for all of us if they were really doing?
Don't you think it's too convenient that not only every store can't get enough stock, also the ones (or the people) who are selling these Airpods are charging 200 USD or more in Amazon, eBay and anywhere else?
Am I supposed to think Apple can't be behind this?
Do you want me to give you a good example of how the scarcity principle works? Old videogames.
Less than a decade ago they were sold anywhere in the world for reasonable prices. Nowadays (also thanks to all the s.hitty new stuff available in the last two decades, but let's not discuss that) they are ALL being sold as if they were ALL great.
What happened? Did all these games (even the bad ones) improved over night? No.
Don't we have emulators/roms, scanned manuals and ways to consume them again that overshadow completely those old methods, and all these decaying antiques?
Do all buyers care about all these improvements and how bad the old stuff was to use it/still is?
No... and why they purchase them anyway? Are they interested in looking at the hardware? Do they have good reasons such as "the emulation not being perfect"?
Nope. They do it because they see themselves as "collectors" and want to physically own what they have, to tell others that they do...
This tells me that the brand and the (emotional) marketing are what really sells, the quality of the final product or the reality of things doesn't matter in the slightest.
Just tell people that you are selling a rare item and they will jump to buy it also thanks to the current mindset of this world that you can only be successful if you fill your life with useless things.
Don't we have any more stock of these old games? Is everyone buying them, that's why a SNES game is sold for 200 dollars?
Yes, many people are interested... yet we never see the stocks really gone (contrary to what we think). And these companies could sell them again to supply the demand anytime they feel like it, since they own the IP.
Will they do it? No... they usually do this, but only for a short time, or in very limited versions.
That's why I don't support consoles, I prefer to use my PC (and now the iPAD), because consoles force me to become another slave.
Even worse if they can pull off the contents you paid, like Amazon did with Kindle ebooks. You don't have a right to backup anything you own. That's what scarcity does to benefit us, and I didn't even mention the loss of old material thanks to draconian copyright laws (where something doesn't go to public domain for centuries, and even if it does they can restore copyright) that prevent restoration projects and allow the IP owners to remove these contents out of everyone's reach.
Emulators are a good way to get rid of this dependence of buying overpriced games as much as using the Earpods or buying another bluetooth headphone from another company is, if you want to send a "message" to Apple that you won't tolerate a system of exploitation which puts the most exploitative robber barons to shame.
If you wanted them so bad, why would you preorder from a third party retailer in the first place who have zero idea when or how much stock they are getting? Order from Apple who usually beat their estimated ship date time.
I would love to, if they start shipping to freight forwarders, or accept international credit cards.
I had the same problem with Best Buy, I was going to use them, if were not for this same reason.
I won't buy anything sold in my country (and that includes the official Apple's website) to avoid paying huge import taxes. At least B&H has the decency to allow customers to send their products to their U.S. addresses.