Why does Apple release stuff on Tuesdays

[tennismanclay]

Why does Apple release products on Tuesdays, why do the rumors mostly say Apple is expected to release whatever next Tuesday. Why is Tuesday so important? One of my friends noticed this and asked me and well, i didnt know. I know Leopard isnt going not be released on a tuesday but like the macbook updates and imac updates and a lot of media events are always on Tuesdays, why?

 

[CalBoy]

I believe it has to do with the fact that Mondays are usually quite busy in news terms, and Tuesdays are amongst the slowest of all news days in the week. This increases the odds that Apple's latest move will be announced via the news media-the equivalent of free advertising for Apple.

Again, this is just what I suspect is the reason. The answer could be something as simple as "because that's the way it's always been."

PS: Tuesday also happens to be the day movies and albums are released on DVD/CD. Perhaps similar logic is at work in those industries

 

[byakuya]

I think it's just cheap marketing...
I mean now everyone knows apple updates or releases stuff on Tuesdays...the store goes down for whatever reason (maintenance even) and thousands if not millions of apple sites, blogs and forums react and start guessing....
now that's good, effective and most importantly cheap marketing for you.

byakuya

 

[210]

Tuesday

Isn't it because everything in retail gets released on a Tuesday in the US? CDs, DVDs, etc.?

 

[MisterMe]

Isn't it because everything in retail gets released on a Tuesday in the US? CDs, DVDs, etc.?

I don't know about everything, but you are most certainly correct about the things you listed. Also, a Monday release means a Sunday setup. A Sunday setup, in turn, means overtime for salaried employees. A Tuesday release leaves four work days to sell product without the added expense of overtime.

 

[mduser63]

FWIW, Apple has occasionally released things on other days, particularly Wednesday.

 

[Rodimus Prime]

I don't know about everything, but you are most certainly correct about the things you listed. Also, a Monday release means a Sunday setup. A Sunday setup, in turn, means overtime for salaried employees. A Tuesday release leaves four work days to sell product without the added expense of overtime.

add another reason is if you look at grocery stories and other stories you will noticed they always change there sales and ads on tuesday. Shipments do not get delievered to the store on Sundays which means that they would have to be delevered to the store on saturday at the latest but chances are friday would be the day. Backstock is expensive to store and it takes up a lot of room. Plus you do not want to change you adds for a weekend.

Tuesday comes down to shipments. Shipments are delievered on Monday which means it done on Tuesday. Why pay an arm and a leg for shipping.

 

[flopticalcube]

FWIW, Apple has occasionally released things on other days, particularly Wednesday.

Usually after a holiday Monday.

 

[iJon]

They usually update on Tuesday because inventory reports are usually done on the Monday before.

jon

 

[GoCubsGo]

Because statistically less people come to work on Mondays.

Ok I'm kidding but it sounds good to me.

 

[kymac]

mondays wouldnt work.. and anything released after tuesday wouldnt have as good of a chance of getting into most of the stores by that weekend.

 

[papadopolis1024]

They usually update on Tuesday because inventory reports are usually done on the Monday before.

jon

... This is what I thought as well.

 

[queshy]

Weekends are out...probably due to "getting the message across to everyone that something is released" being difficult (people are away, not as much media attention, etc). So assume it has to happen during the week.

People usually get paid on fridays, so releasing something on thursday wouldn't be smart, right?

They don't release anything on monday because everyone hates mondays - most people go back to work then.

Tuesday gives people a chance to buy after getting paid, and after monday.

Just my $0.02

 

[imac/cheese]

Tuesday is the first day of the week that doesn't suck.

 

[Siemova]

Tuesday is the first day of the week that doesn't suck.

That's one way to put it!

I'm a fan of the occasional Friday release, myself. Not only have I just been paid, but then I have the whole weekend to play with my new purchase!

 

[gkarris]

Because Wednesday is "Prince Spaghetti Day"...

 

[atszyman]

I don't know about everything, but you are most certainly correct about the things you listed. Also, a Monday release means a Sunday setup. A Sunday setup, in turn, means overtime for salaried employees. A Tuesday release leaves four work days to sell product without the added expense of overtime.

I think you're onto something although I doubt it has much to do with overtime and more to do with how busy the store is. Most retail places will sooner hire more part time help than pay an existing employee overtime since it's 1.5x the pay vs 1x the pay (or less if the full time employee has been there a long time) and no benefits to the part timer.

Weekends are the prime time shopping and the busiest time to visit any store. Sundays are even worse with the release of the Sunday ads and crowds trying to get the early deal. Mondays are probably one of the least busy days since the weekend is over and most consumers are back at their 9-5 jobs so getting retail employees something to do is easier if new stuff comes out "tomorrow."

 

[jstad]

I think its a combo of MisterMe's theory and then the addition of Tuesdays is a standard in the industry for most games, movies and music. People have come to expect a product to be released (in stores) on a tuesday. So if your like me, when someone tells me X thing comes out this week, I naturally assume it is a Tuesday release. This may be only true since I am a avid gamer and notice these trends