2018 MacBook Pro have it, even the Touch Bar have it. The 2018 MacBook Air have the T2 Chip and Touch ID. I see no reasons why Apple omitted this feature.
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Why doesn't the 2018 MacBook Air have True Tone display?
- Thread starter Mitochondrion
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As a way to upsell people that really want it to the more expensive MacBook pro's. Even if they don't need all that power, if they just want True Tone and a brighter screen with p3, they'll spend hundreds more. Makes total sense
This is exactly right. Upselling! You want more features in your computer, pay us more money and buy the upgraded model. Marketing 101. How do you think Apple got to be a billion dollar company? By selling the exact same computer to everyone? Not a chance. Kinda baffles me that some folks don't get this.
The Air isn’t a Pro device, it’s more for the general consumer and those of us who don’t need a lot of power. The Air can edit photos and some light video editing in iMovie.
True Tone is not something that the general consumer is gong to care about, just like P3 display and so on. Also adding those things would of made the price higher.
True Tone is not something that the general consumer is gong to care about, just like P3 display and so on. Also adding those things would of made the price higher.
True Tone is a high-end but consumer-focused feature. Professional users usually prioritize color accuracy as someone else mentioned, hence DCI-P3 support and True Tone do not fall into the same category.
I disagree, True Tone is not a high-end feature. It is on iPhone XR and that is considered to be a "cheap" iPhone, ignoring the iPhone SE. It is also on the iPad Air and iPad mini. iPad Air has it. Why not the MacBook Air? iPad Air and iPad mini are considered "cheap" iPad. You do not need to buy a Pro device to have the True Tone feature. The MacBook Air is the exception. I expect the regular iMac to have this feature eventually and I also expect the same for Apple upcoming external monitor.
The current MacBook Air is overpriced by about $200, and the SSD is half as big as it should be. Or at the very least give it a $999 starting price with 128 GB SSD, and discontinue that 2017 model with the 9-year-old design and screen.
You make a good point, Apple doesn't seem too concerned with offering good value for money on Mac laptops anymore. Make sure it's thin and sleek, and that it runs MacOS, and people will buy it regardless.
Honestly, there have been enough deals on the 2018 MBA to the point where it's basically a $999 device most of the time. You don't even have to buy it from Apple but you can still get AppleCare.
I have an MBP with True Tone and an MBA 2018. I truly don't miss it on the MBA. It'd be nice to have; but for most it's not essential. If True Tone is a deal-breaker for you, then you're probably in the MBP market anyhow (for now, at least).
And yup, I agree that the base model should be 999. I paid a little over that, way back; I wouldn't have paid 1200 for it.
And yup, I agree that the base model should be 999. I paid a little over that, way back; I wouldn't have paid 1200 for it.