Why is Apple store down?

[DotCom2]

Why is the store down?
Are we gonna be able to buy/order new ipad or apple tv today or is it just putting up new advertising for the new iPad?

 

[old-wiz]

they often take the store down before announcements. It will be up after the keynote.

 

[Buckeyestar]

Why is the store down?
Are we gonna be able to buy/order something today or is it just putting up new advertising for the new iPad?

Probably be able to buy Apple TV3 later today.

 

[JD92]

I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

I think it's really just to add to the hype.

 

[rdowns]

Because bringing the store down is one of their best sources of Internet chatter.

 

[Rogue.]

I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

I think it's really just to add to the hype.

Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

They take it down so they can update, test the site and order processes before going live without unnecessary hassle.

 

[poloponies]

Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

They take it down so they can update, test the site and order processes before going live without unnecessary hassle.

And also because they don't want the website to be the announcement. There's a reason they build the suspense for the actual product introduction and it's simpler to keep the world at bay while the event is happening.