why is the new Apple TV black?!

[animatedude]

?

if there's anything i like about Apple designs it's the aluminum slik design.i guess it's because most TVs nowadays are black and they wanted it to look good with that?

either ways i'll get it..

 

[Kerrlos]

 

[Nipz]

Best reply of the year!!

I guess its a lot cheaper to make in black plastic allowing them to achieve the $99 price point! White plastic looks cheap IMO anyway.

 

[RRmalvado]

* stands up *
* starts slow clap *

 

[tigert07]

because it's going to match my entertainment center

 

[thenetstud]

Is it plastic? I thought it was a black aluminium...

 

[TheBritishBloke]

Is it plastic? I thought it was a black aluminium...

I presume so.. Apple wouldn't paint over aluminium.

I guess it still looks ok..

 

[potatis]

It's supposed to match the buttons on the aluminium remote?

 

[T4R06]

To make you know a stealth..
And besides most of our entertainment systems is black. Good thunking on apple

 

[jmor]

HAHAHAHA, thats great

Probobly to fit in with everything else on your media shelf; cable boxes, dvd/blu ray players, televisions, new xbox, new wii, ps3, now tv

 

[mpr131]

i don't like it much. it goes away from the apple brand and now looks more like a large paperweight.

ps. when can i get one?

 

[BoulderBum]

I think an aluminum/metal case is a more important design element when you have to worry about dissipating heat. Macbooks heat up, as did the old Apple TV, so you had to have aluminum as a heat sink. Since the new Apple TV consumes a fraction of the power of the old one and produces very little heat, it's not so important anymore, so you can consider using a cheaper material like plastic.

Personally, I don't really care. I do think a winning strategy for a set top box is to make it as inexpensive as possible, I don't think the black looks bad (it's the same color as my iPhone) and the devices that connect to my TV are hidden away on a rack anyway, so it's just as well.

 

[Fuchal]

So it doesn't stick out next to your TV and passes the wife test.