Wi-Fi Sync App rejected by Apple - Why?

[HXGuy]

http://www.engadget.com/2010/05/14/wi-fi-sync-rejected-headed-to-cydia-for-9-99/

I don't understand why Apple hasn't implemented this themselves already...I mean seriously, why not?

I'm jailbroken so I will get it anyway but I just don't understand it.