Will Apple be joining the 21st century and live-stream their event tomorrow?

[Konrad9]

Nope... still apparently impossible.

Was hoping this absurd policy would end when Steve left the company, but sadly not. Kind of weird how E3 can live-stream to millions of people, the RNC and DNC can live-stream to tens of millions of people... and yet Apple, the wealthiest company in the world, can't figure out how to live-stream a ~1 hour event twice a year.

 

[Intell]

Apple pioneered live streaming events back in the late 1990's. Even some of the events in the early 2000's when Jobs was CEO. Apple isn't able to do it anymore because they'd lose the ability to edit out mistakes and other things and because it would clog up the internet.

 

[aziatiklover]

Yea weird that all company do that nowadays! Not streaming their event! What gives!?

 

[smoledman]

Apple always does things their own way.

 

[KnightWRX]

because it would clog up the internet.

Apple did live stream a media event very recently (September 2010 iPod keynote) and the Internet went on its merry way being fine.

I think its their infrastructure that can't take it. Everyone kept getting disconnected or video would pause. It wasn't too great of an experience. I think that has more to do with why they stopped doing it.

 

[malman89]

Apple isn't able to do it anymore because they'd lose the ability to edit out mistakes and other things and because it would clog up the internet.

/thread

Seriously? Seriously.

Live blogs with as many/more pics, tweets, and content than a singular Apple live stream, multiplied by every tech site, major bloggers, and a wide array of traditional news sites isn't more of a bandwidth hog?

Right.

 

[inscrewtable]

"...Will Apple be joining the 21st century..."

Join? I think you're forgetting that Apple created the 21st Century!

 

[Darth.Titan]

Apple holds an invitation-only press event, and people clamor to be a part of it to get the scoop as soon as possible. By not broadcasting it, people flock to participating websites and Twitter to get details. Then at the end of the day, they still want to watch the video when Apple posts it. If the event was broadcast live to anyone with an internet connection, it would cost Apple quite a bit of buzz.

Not livecasting major keynotes like this is a calculated marketing decision, not any kind of lack of infrastructure.

 

[Abstract]

It probably helps drive traffic to tech sites that Apple have a relationship with? You know....tech sites and other members of the press who get pre-releases, sneak-peeks, etc, to preview and review.

Otherwise, why hold an invite-only event at all?



That's just my guess though. I don't think it's so bad to wait a (very) short time for a video from Apple.