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Konrad9

macrumors 6502a
Original poster
Feb 23, 2012
575
64
I can think of no legitimate reasons not to stream it live (other than fear of a mess up being broadcast), so why not?

They could do it themselves, without fear of the 500 journalists clogging up their internet tubes.

I like Apple events, I like their products, why can't we watch them live? "No, we don't want you to get excited about this event... read it in text and pictures that bloggers put up" :confused:
 

Darth.Titan

macrumors 68030
Oct 31, 2007
2,906
753
Austin, TX
Do you have any idea what kind of bandwidth would be required to stream a major Apple Keynote live? The traffic would be staggering.

Doing the keynotes offline and posting them later for download generates plenty of positive buzz for Apple. A clogged, constantly buffering, laggy live stream would just make people mad.
 

eric/

Guest
Sep 19, 2011
1,681
21
Ohio, United States
Do you have any idea what kind of bandwidth would be required to stream a major Apple Keynote live? The traffic would be staggering.

Doing the keynotes offline and posting them later for download generates plenty of positive buzz for Apple. A clogged, constantly buffering, laggy live stream would just make people mad.

I'm pretty sure that it can be done, without lag or any problems. It's certainly within the realm of feasibility.
 

LostSoul80

macrumors 68020
Jan 25, 2009
2,136
7
I'm pretty sure that it can be done, without lag or any problems. It's certainly within the realm of feasibility.

It can be done, as a lot of things.
But it costs a lot, since millions of people would watch it.
Why spend so much money in bandwidth, when you can have people pay to write what's happening?
 

Konrad9

macrumors 6502a
Original poster
Feb 23, 2012
575
64
Do you have any idea what kind of bandwidth would be required to stream a major Apple Keynote live? The traffic would be staggering.

Doing the keynotes offline and posting them later for download generates plenty of positive buzz for Apple. A clogged, constantly buffering, laggy live stream would just make people mad.

Kind of similar to the bandwidth needed to stream keynotes from E3, I'd imagine. Which MS, Sony, Nintendo, and many other companies do. Through dozens of websites.
 

Peace

Cancelled
Apr 1, 2005
19,546
4,557
Space The Only Frontier
Do you have any idea what kind of bandwidth would be required to stream a major Apple Keynote live? The traffic would be staggering.

Doing the keynotes offline and posting them later for download generates plenty of positive buzz for Apple. A clogged, constantly buffering, laggy live stream would just make people mad.

Apple live streamed a keynote once before when they were showing off how well HTML5 worked.
 

Konrad9

macrumors 6502a
Original poster
Feb 23, 2012
575
64
Sorry to be the typo police, but 2001?

:D

Yes, 2001. Two thousand and one. 11 years ago.

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It can be done, as a lot of things.
But it costs a lot, since millions of people would watch it.
Why spend so much money in bandwidth, when you can have people pay to write what's happening?

Because it makes them look antiquated and arrogant.
 

Shrink

macrumors G3
Feb 26, 2011
8,929
1,727
New England, USA
Yes, 2001. Two thousand and one. 11 years ago.

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Because it makes them look antiquated and arrogant.

Antiquated, perhaps.

Arrogant!!?? Apple arrogant!!??:eek:

My lord, where could you get such an idea.

Humble, aw shucks, modest Apple - arrogant!!??

Such an idea...ridiculous! :rolleyes: ;)
 

east85

macrumors 65816
Jun 24, 2010
1,343
495
I'm sure they wouldn't have to do it directly. Something tells me that there would be a lot of willing third party media outlets that would be more than happy to have the opportunity, coupled with possible ad revenue, to stream one of these announcements live.
 

interrobang

macrumors 6502
May 25, 2011
369
0
The question is, why would they?

Apple has "invited" select members of the media. It knows that these reporters will go back and write up huge stories and hype the new stuff to the gills, and that millions of web/magazine/newspaper readers will soak it up. They do this every time, flying out to California on their employers' dime so they can give Apple free advertising.

It also knows that the dedicated fanbase (that's us) will lap up every livetweet of the event as it happens, eyes glued to the screen, and then rush to the Store to see them in person.

When you're guaranteed that kind of exposure, why bother with the bandwidth costs of a livestream?
 

Moonjumper

macrumors 68030
Jun 20, 2009
2,746
2,935
Lincoln, UK
It didn't go too well when they did live stream a keynote. There were a lot of stutters and drop outs.

I guess the next time they will try it is to demonstrate the technology as they introduce streaming TV channels to a future Apple TV product.
 
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