i doubt the movie industy would ever let that happen.
Yeah but I mean...a few months ago we all would have doubted that the music industry would let iTunes Match happen. But it did. And a few days ago nobody would have guessed that TV shows would go in the cloud this week. The more I think about it, the more I think that it would be a good move for Apple to include tv shows and movies in the iTunes match program. So few people would need to use a video version of iTunes match anyways - I personally don't know anyone outside of you guys here on MacRumors who even knows what Handbrake is, and I don't know anyone who torrents anymore. But for those who do, it'd be a way for the networks to recoup at least some of what they lost from a digital sale when the customer chose to rip the DVD or torrent the file. Plus, it's not like they'd be losing many potential download customers to the alternative of buying, ripping, and matching DVD's, since unlike ripping CD's it's rather complicated for the average user to rip, encode, and tag video files. With that taken into consideration it almost makes more sense for Apple to offer iTunes match to video files than it is to offer it for music files. With music, people still have the option of buying CD's (up to 25K songs, at least) and adding them to the cloud. I doubt many people would actively do this, but still, the option is there. With video files, I can see many people (myself included) wanting to convert their current ripped video library to iTunes for the convenience of it, and then switching to iTunes for new purchases.
That being said, one major hurdle i can picture with this set up would be the handling of videos not in the iTunes store. I have a ton of ripped TV shows from DVD's that aren't in iTunes. If you rip a CD that isn't in iTunes, it's not too much for the cloud to hold that copy of the CD when you have iTunes Match. Entire DVD seasons would be something different. Then again, since relatively few people would probably be using this feature, maybe not.