Ok, there’s no such thing as a Thunderbolt 3 monitor.
Yes, there
are Thunderbolt 3 monitors and they work quite differently from "USB-C" monitors.
Thunderbolt 3 monitors use the Thunderbolt 3 protocol. They require both the computer and the monitor to have Thunderbolt controllers because although Thunderbolt
does use DisplayPort internally, what goes down the cable is a
thunderbolt signal which combines two DisplayPort streams plus PCIe data (which can drive USB controllers, Ethernet ports etc. in the monitor) into a single signal. Because a Thunderbolt signal can contain
two DisplayPort 1.2 streams you can have 5k displays without needing DisplayPort 1.4, or you can run two 4k@60Hz displays from a single TB port while, at the same time, supporting full-bandwidth USB 3.1 ports or other devices in the display.
"USB-C" monitors use USB-C's "DisplayPort Alt Mode" which
physically uses some of all of the USB-C cable's wires to carry a single stream of DisplayPort signals. You can't connect multiple displays to a single port because the Mac doesn't support multi-displays per DP stream (although that is part of the DP spec). If you connect a 4k@60Hz display with DisplayPort 1.2 then all 4 of the cable's high-speed data pairs are needed for display data and all that's left for USB "docking" is a low-speed USB2 pair. Even with a standard-def display, USB C only supports a single USB 3.1 'stream' that can drive a USB hub in the display - TB3 can support multiple, full-bandwidth USB 3.1 controllers in a display or dock.
Also, although I think that, initially, only TB3 offered 100W charging, that's now part of the USB Power Delivery Standard and
isn't a distinction between TB3 and "USB-C" - in any case, the full 100W was never compulsory for either so you
still have to check that the hub/display/cable all support full power.
The Apple/LG Ultrafine 5k display is Thunderbolt 3 only, not "USB-C". The old Apple/LG true-
4k display used to be "USB-C" (i.e. USB-C DP1.2 Alt Mode) - the new model that replaced it a few months back is Thunderbolt 3
and "USB-C". There are several other "USB-C" displays on the market, and a few "true" TB3 ones (mostly ultra-wide).
USB-C is just a port that carries many protocols
Well...
technically "USB-C" refers to the type of multi-protocol connector... unfortunately, back in the real world, "USB-C" is widely (ab)used to mean "USB 3.1 over type-C" or "USB-C in DisplayPort Alt mode" or "USB power delivery version x" or whatever the user intended it to mean. Its not very helpful to tell people that "USB-C is just a connector" even if that is pedantically correct, because that's simply
not how the term gets used.
Yes, its a mess (see also USB 3.1 products being sold as "TB3 compatible" simply because they have USB-C connectors...)